Articles by Chris Reid

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With #ACEorX, adidas changes the game

As we teased here last week, today adidas officially unveiled their new ACE and X footwear silos. This is the biggest change adidas has made to their soccer footwear line in decades. This is bigger than the introduction of the much beloved Predator technology 20 years ago. This is bigger than their entrance into the…

#bethedifference with adidas

#bethedifference with adidas

The game is changing—in the style and way it is played and in the types of players who grace the field. For a team to be successful two types of players are essential – playmakers who orchestrate and control everything and gamechangers who smash the defense and cause chaos. This morning, adidas released the news…