Articles by Joe Schwartz

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Experience the adidas UEFA EURO 2016 launch party

**Note: The adidas launch event took place the day before the attacks in Paris. We stand in solidarity with our friends, colleagues and Parisians everywhere. Earlier this month, adidas invited us to the epicenter of next summer’s UEFA EURO 2016 France for a remarkable, world-class launch event of the jerseys and the ball that will…

PARIS, FRANCE - NOVEMBER 12:  Zinedine Zidane, Per Mertesacker of Germany and Xavi of Spain pose for a photo at the World's first digital stadium, The Future Arena on November 12, 2015 in Paris, France. Playing with  (Photo by Adam Pretty/Getty Images)

adidas premieres Euro 2016 ball, away jerseys at FUTURE ARENA

adidas broke the mold and set new expectations today in Paris, launching top-of-the-line away jerseys for their European federation teams and the official match ball in UEFA Euro 2016 France in the world’s first 360 degree digital stadium. FIFA World Cup™ winners Zinedine Zidane, Xavi and Per Mertesacker helped christen the FUTURE ARENA alongside rising…