adidas

European Cup Winners Cup Quarter-Final Second Leg: Manchester United v Barcelona
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adidas, Man Utd agree 10-year deal beginning in 2015-16

Manchester United and adidas today announced a 10-year deal worth $128 million annually that will see the German sports brand become the official kit supplier of the English Premier League club beginning next season. The pact will means adidas will design and furnish all the club’s jerseys, training and lifestyle gear. Manchester United plc has…

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adidas prepares for The Final

adidas, rightly so, is heavily promoting the final showdown as it is between two of their flagship teams, featuring their ball (the Brazuca Final) as the centerpiece and their cleat (the f50) as the top-scoring cleat of this tournament so far. Today they launched The Final, a video spot featuring Messi and Müller. Will Germany grab…

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Germany’s technology in training

After the incredible result in the semifinal match against Brazil, adidas is giving us a closer look at Germany’s training regime as they prepared for Brazil. The entire German national team is actually outfitted with miCoach monitors. In case you don’t know, miCoach is a small device worn in a Techfit elite base layer top…

In a helicopter with Kaka
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In a helicopter with Kaka

In the lead up to the semifinals, Brazilian legend Kaka joins adidas in a helicopter over Rio to talk about soccer in Brazil and their chances at hoisting the trophy on July 13th. It’s not too late to show your support for the host country, find all of Brazil’s official gear here.

Colombia v Uruguay: Round of 16 - 2014 FIFA World Cup Brazil
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The highest scoring cleat so far

adidas has released this pretty cool graphic of the adidas f50′s role in Brazil and the facts behind its place atop the goal tracker charts. This cleat has been the shoe behind 41 goals on the game’s grandest stage so far, and we expect to see even more from Colombia’s superstar James Rodriguez, Germany’s Thomas Muller…

Messi adidas Birthday adizero F50
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Messi’s celebrates birthday with a colorful cleat

What do you get the game’s most prolific striker for his birthday? A new pair of cleats of course. Lionel Messi sported these colorful adidas birthday boots in training today, ahead of Argentina’s final group match tomorrow against Nigeria in Porto Alegre. A version of the adizero f50 Messi Battle Pack, only 27 versions of…

Make or break time for El Tri
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Make or break time for El Tri

adidas takes us behind-the-scenes – into the locker room, on the bus, and plane – as Mexico makes their way to the Arena Pernambuco in Recife for their 4 pm match against Croaita. Today can mean Mexico goes through to Knockout Round or goes home. Are you ready to cheer? Find all the official Mexico…

SOCCER.COM sits down with Nigeria
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SOCCER.COM sits down with Nigeria

In the lead up to Brazil, Nigeria spent some time stateside testing their squad. SOCCER.COM got the chance to sit down with the Super Eagles’ goalkeeper and captain Vincent Enyeama and defender Kenneth Omerou when they were in Atlanta. An Interview with Vincent Enyeama from SOCCER.COM on Vimeo. An Interview with Kenneth Omeruo from SOCCER.COM…

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In the tunnel and on the field with El Tri

SOCCER.COM has been traveling the country for the past few weeks following the Mexican squad as they made their way to Brazil. Today, El Tri walks onto the game’s grandest stage for the first time. Mexico in Atlanta from SOCCER.COM on Vimeo. How do you think Mexico will fare in Brazil? Find all your official…

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adidas is taking us into the “Dugout”

In the days leading up to kickoff, adidas has teamed up with YouTube to host a series of interactive videos that will let fans chat with their favorite adidas soccer superstars. These videos will stream live from adidas’ headquarters in Brazil. According to adidas, “The Dugout” will give fans around the world the opportunity to take…

Mexico v Cameroon: Group A - 2014 FIFA World Cup Brazil
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MÉXICO SUPERA A CAMERÚN… Y AL ARBITRAJE

En un partido pasado por agua y lleno de controversia, México y Camerún comenzaron su aventura en la Copa Mundial de la FIFA Brasil 2014™ bajo una torrencial lluvia y dos fallidas decisiones arbitrales. Al final, el Tri sacó una merecida victoria por 1-0 gracias a un gol de Oribe Peralta en el minuto 61….

Spain’s Koke talks Brazil
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Spain’s Koke talks Brazil

ContentsPart 1 Part 2 As Brazil beckons, adidas is giving us a look at what its like to prepare for and reach the game’s greatest tournament. Atletico Madrid’s Koke has worked his way up through the youth team levels to reach the point in his career where he will join his soccer icons and the…