Nike

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Nike’s new Elastico Superfly

Today Nike launched a new version of its game-changing Superfly for the small-side game. The Elastico Superfly brings all the innovation of the Superfly to the court, turf, and street. Nike’s lead designer, Denis Dekovic, took us inside the design inspiration behind this new shoe. He says,   “This past summer everyone was focused on the 11-a-side…

Nike’s Art of Science
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Nike’s Art of Science

Today, Nike gave us an inside look at their Sport Research Lab in Beaverton, Oregon. It’s pretty cool to get a glimpse behind-the-scenes at Nike’s product testing facility. “Our function is to provide knowledge and insights. We are the global repository for the science of human performance and potential.” — Matthew Nurse, Senior Director of…

Nike “Up”
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Nike “Up” with Rooney

I thought we’d seen the last of Nike’s beloved animated versions of some of our favorite soccer stars with the wrap up of the action in Brazil. But Nike released a new video featuring Wayne Rooney’s animated avatar demonstrating the power of Nike’s Flash training top this past weekend. Over the course of the tournament, we…

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Nike reveals new Barca away

Today Nike revealed Barcelona’s new 14/15 away kit. This bright, bold crimson kit, Nike says captures “the youthful spirit of La Masia,”  FC Barcelona’s well-known youth academy. Bright red with cuffs that are dark red on the front and blue on the back. The Senyera, the Catalan flag, is on the back of the collar and “mes que un club” is…

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Nike unveils new Lille

Nike with the help of Lille squad members Florent Balmont, Ryan Mendes, Sébastien Corchia, Franck Béria and Pape Souare revealed Lille’s new home and away kits for the 2014-15 season. According to Nike, this new look was “inspired by the club’s illustrious past and reflective of their bright future in the French League,” the era between 1944 and 1955. During this decade, Lille…

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Nike reveals new Pumas de la UNAM kits

Nike revealed the 14/15 kits for popular Liga MX club Pumas today. The new kits are inspired by the club’s 1976-77 season, when Pumas won its first league championship. The new home jersey features the club’s signature colors blue and gold colors. The new navy away jersey reverses the look with gold accents. There is an embossed UNAM (Universidad Nacional Autónoma…

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Nike reveals Manchester City 14/15

Nike officially revealed Manchester City’s new home kit for the 14/15 season today. Nike has designed a kit to represent “the club’s pioneering spirit of innovation with a fast and sleek, all-blue look.” Manchester City’s new home jersey is sky blue with dark blue cuffs and a  V-neck collar with a sky blue triangle beneath it. Inside the back of…