Spain v Belarus - FIFA 2014 World Cup Qualifier

Go behind the line with Sells

Spaniard Victor Valdes is one of the most decorated keepers in the game. His silverware includes a total of 19 trophies (including five La Liga titles, three UEFA Champions League titles, two Copa del Rey titles, five Zamora trophies). He has the most appearances as a keeper in Barcelona’s history and  was a part of Spain’s 2010 FIFA World Cup™ winning squad.

When in goal, Valdes relies on Sells. Sells Wrap Axis 360 Aqua glove to be exact. Why? Well he probably gets free gloves, but also he’s a big fan Sells innovative wet weather palm design. Check it out:

How does it work? Sells Adhesion Ultra latex, made in Germany, is laminated with a 4mm Memory Foam, which provides a solid grip no matter how wet or dry the playing conditions. Pretty cool, eh?

In his own words Valdes says, “As soon as I tested the gloves, I knew immediately. The grip and performance was by far and away the best I had experienced.”


But Valdes isn’t the only one to rely on Sells. Belgium National team and Liverpool keeper Simon Mignolet also wears the Sells Wrap Axis 360 Aqua. When asked about his gloves, Mignolet says, “When you use a Sells glove, you immediately appreciate the technical features of the gloves. The outstanding grip and the Outlast fabric means I can go into games knowing my gloves will never let me down.”

Fulham v Norwich City - Premier League

English keeper John Ruddy wears Sells Total Contact Aqua Glove. Fans with keen eyes will notice that Ruddy always has “Help for Heroes” on his wristband. Help for Heroes is a charity that supports the families of those in the armed services. The Norwich City keeper’s dad, grandfather and two uncles all served in the forces, while one of his close friends has served in Afghanistan. For every clean sheet and for every penalty save Ruddy makes in the Premier League, Sells makes a contribution to the charity.


“When I signed my contract with Sells, I was adamant it was something I wanted on my gloves. Help for Heroes is such a great cause and one that is close to me because I lived down at Tidmouth Barracks until I was eight because of my dad’s involvement in the Army,” said Ruddy. “Thankfully being with a company like Sells, we’ve been able to progress things and it’s a great gesture by Adam Sells that the company now make a donation for every clean sheet and every penalty that I save. We raised in the region of £1,200 last season, so let’s hope we can better that this time.”


You will also see Sells on Ben Foster (West Brom), Fraser Forster (Celtic), Anders Lindegaard (Manchester United), Asmir Begovic (Stoke City), Julian Speroni (Crystal Palace), Kenneth Vermeer (Ajax), Artur Boruc (Southhampton) and many other professional players around the world.

What do you think keepers? Do you trust your line to Sells? See our full line-up of Sells gloves.

  • Antonio Arrabito

    My goalkeeping hero is Gianluigi Buffon.

  • Liam

    It has to be Ruddy. not only due to being a life long Norwich fan, but because not only do sells donate for every clean sheet he gets, but Ruddy also donates his own clean sheet bonus from the club. It’s rare to see a young, talanted keeper like him with so much heart.

  • Alex Barene

    This would be so amazing

  • Oscar Murillo

    Has to be Jorge Campos

  • Matthew Serna

    John Rudy!

  • edgar

    Iker Casillas

  • Nigel Croft

    Andy Dibble – Littlewoods Cup Final 1988.

  • Ricky De Rueda

    Valdes is definitely my hero!! I’ve always admired him and disagreed with most fans when they were going on and on about how he wasn’t the same player he used to be. There is a reason he is ranked first in La Liga and it would be a shame for me, as a Barca fan, if his allegations of leaving the club this summer were true.

  • Christian Nolasco

    Iker casillas!

  • JCP GREEN of England! USA fans know it! He had good gloves but just no luck.

  • Tyler Salem

    manuel neuer… hands down the best goalkeeper there is today

  • Jessica

    Iker Casillas

  • tvang

    Tony Meola in 94 World Cup.

  • Sean Michael Kerwin


  • shotstopper011

    Ive got a few but my absolute would be Oliver Kahn. That guy was a total badass.

  • Christian

    Victor Valdes


    Ruddy!!!!! On the Ball City!!!!!

  • Brandon

    My all time favorite goalkeeper would probably be a tie between Barcelona keeper Victor Valdés’ and Club Leon keeper William Yarbrough because of the way they play. The moment you watch them in game just impacts you and really gets to you because of the effort they put into every match no matter if its a friendly or the final of a cup. I remember watching William Yarbrough for the first time in person when I visited Leon and the way he played the game just struck me. From the first whistle to the last William played his guts out by blocking the last minute penalty shot against America which would tie the game and later on be a memory to the America team when they played Leon in the final of the Liga MX Cup, the result being Leon as the champion of the season. I just love goalkeepers and being a goalkeeper because knowing that we are the last chance to stop a goal is amazing and a great role and responsibility to the team.

  • Kyler

    Iker Casillas!!!!!!!!

  • Miryam

    Joe Hart for the Win…..Best goalkeeper in the world!

  • Steven

    John Ruddy of course!!!!

  • Igor

    My gk hero is Dida, he won all with Milan and he realized my dream of seeing Milan defeat Juventus in the Champions League! Maj 28 2003. Great night for me!

  • SoccerSlayer

    Iker Casillas

  • SoccerSlayer

    Iker Casillas