Posted on October 23, 2007
Nike has bought the British sporting goods brand Umbro for 285 million pounds.
Umbro provides the kit for the England team and supplies kits for six Premier League clubs. England’s Football Association is expected to stay with Umbro under Nike.
FA officials reportedly have played a significant role in the negotiations. If they had canceled their agreement with Umbro then Nike likely would have pulled out of the takeover because they are targeting the England brand.
The FA will now also be able to schedule personal appearances for Nike-contracted players wearing their Umbro products.