Posted on March 10, 2014
UDPATE: Nike Magista released. See photos, videos and reviews.
UPDATE: Nike has flown a few SOCCER.COM employees to Barcelona for the official Magista launch event on 3/6. A bit jet-lagged, we’re excited to see what Nike has in store for us. Follow our instagram and twitter pages to keep up with the launch and get a live behind-the-scenes look at the event.
Soccer will never be the same. This was the bold statement Nike released today in connection with the official tease video of a new cleat, the Magista. The video and #Magista hashtag quickly spread throughout the soccer world.
This new cleat, which Nike promises will change football forever, will feature a technology called Flyknit. The teaser video features a blurred cleat and an impressive roster of talent including Andrés Iniesta, Mario Goetze, Thiago Silva, Arda Turan, David Luiz, Mamadou Sakho and others extolling the virtues of Nike’s newest creation.
Iniesta says, “it feels like a sock,” Goetze goes even further, claiming it’s “unbelievable,” and Silva declares “it’s perfect.” Pretty high praise coming from players used to lacing into some of the best boots on the field.
The video promises us more on 3.6.2014. We’re intrigued, how about you? What could possibly deserve this much attention?