Posted on January 31, 2014
The San Jose Earthquakes became the first MLS team to unveil this year’s kits on Thursday, and San Jose’s oldest professional sports team got a fresh new look for 2014.
The San Jose Earthquakes turn 40 this year, and this fresh new look is only the beginning for the Quakes. A new team-specific, soccer-specific stadium is under construction, set to open for the 2015 season. Along with their new look jerseys, the Quakes unveiled a new logo as part of their re-branding campaign.
The shield shape honors soccer’s international tradition and heritage. The blue and black impact pattern, found in the team crest and on the torso of the home and away jerseys, represents the power and energy of Earth’s shifting tectonic plates. The axis, the white and black line down the middle, is a part of the Earthquakes’ 1974 logo. (Want more to know more about the new design? Check out the Quakes’ logo narrative for the full story.)
The Earthquakes’ 2014 away jersey pays homage to the red kits that the inaugural San Jose club wore in 1974. The Earthquakes 2014 home jersey keeps the clubs signature blue and black, but adds the subtle pattern, inspired by the energy of the Earth’s tectonic plates.
In a letter to fans, San Jose Earthquakes president explained that the team’s re-branding is more than a new logo and kit.
“From the start, this project was not about designing a logo, but rather a full examination of who we are,” he wrote. “We spent over a year talking with fans, former players and community members and asking them what the Earthquakes meant to them.”
The club will stand on three pillars this season: Unity. Devotion. Heritage. Inspired by the Earthquakes’ fans, community and players, the adversity the club has faced with three different leagues in forty years and development of the sport, these next few years for the Quakes will be a celebration.
The Earthquakes play their home opener against 2013 MLS Cup runners-up, Real Salt Lake, on March 15.
How do you feel about the Earthquakes’ logo redesign, the decision to start calling them the “Quakes” and new kits?