Posted on September 30, 2015
The path of every player, from the beginner to the up-and-comer trying to break through into the professional ranks to those playing on the big stage, is full of obstacles to overcome.
Under Armour’s “Slay Your Next Giant” campaign, launched today, recognizes this and is focused on supporting players at every level, everywhere the game in played, as they continually set goals and achieve them.
Experience “Slay Your Next Giant” through the eyes of Memphis Depay, Cameron Carter-Vickers, youth players in England, Mexico and Chile here.
In Manchester United forward Memphis Depay, Under Armour has the perfect player to help to tell that story. The Dutchman lit up the Eredivisie as top goal scorer last season, leading PSV to the title, and is now adjusting to life in one of the toughest leagues in the world. Memphis is dreaming, believing and achieving landmarks every time he laces up his Speedform CRM cleats.
Earlier this summer, at the commercial shoot for the “Slay Your Next Giant” campaign in Manchester, SOCCER.COM sat down with the Red Devils speedster, who told us about his “perfect” relationship with Under Armour.
“They are very creative and open minded to my ideas. Secondly, their product is very, very good,” he said.
“Slay Your Next Giant” encourages players to set goals and to include them on their laces as inspiration. Laces hold special significance, as tying them signifies a player is ready to enter the battlefield. Under Armour athletes will show off each accomplishment on social media using #SlayYourNextGiant.
For instance, Memphis wore Speedform cleats with the words “Score My First Champions League Goal” on his, an achievement he unlocked with an amazing brace against Club Brugge.
— Memphis (@Memphis) August 18, 2015
The idea is that once a goal is achieved, the laces are replaced with a new set with another target to take aim.
— Memphis (@Memphis) August 7, 2015
Aside from his current English Premier League challenge, the 21-year-old is no stranger to overcoming life’s hurdles.
Growing up in a rough neighborhood in Rotterdam, Holland, without a father, the United starlet has succeeded where many others have failed due to his incredible self belief and drive to be the best.
“’Slay Your Next Giant’ is all about hard work, the journey and not just about the prize,” says Under Armour’s Global Director of Football Peter Gansler.
“Memphis has overcome a lot of giants already in his career, with many more to come. We feel that he is the perfect fit for Under Armour.”
While Memphis Depay seeks to slay giants with the eyes of the world watching his every step, the same dogged pursuit of goals takes place in every locker room, on every field, at every age and in every country.
Reaching for more unites those who play the global game, and Under Armour gives these dreamers a platform to achieve and reach for more, celebrating a commitment to the journey above the ultimate destination.
Cameron Carter-Vickers, the 17-year-old defender making waves in the Tottenham Hotspur Academy and U23 USMNT, Stars and Stripes standout Jermaine Jones, Oswaldo Alanis and Jesus Corono of Mexico and Gonzalo Fierro of Colo-Colo in Chile are just some of Under Armour’s top players to be featured in the campaign.
All are united under the phrase, “You’re just getting started.”
So is Under Armour.
— C.Carter-Vickers (@cameroncv2) August 12, 2015
“Whether you’re Memphis, an aspiring academy hopeful in Brazil, or a Chilean kid playing with your neighborhood team, the goals you set for yourself loom just as large in your head,” says Peter Murray, Under Armour VP of Global Brand and Sports Marketing.
“We’re going to be with every player, every step of the way, bringing down every giant he or she faces. We’re making a statement, we’re standing by it, and we’re pushing forward in a big way with our global football category.”
Take aim at your goals in Under Armour by shopping their innovative cleats, jerseys, compression and other gear here at SOCCER.COM.
What message would you have on your laces for the upcoming season? State your intent to Slay Your Next Giant using the hashtag on social and leave a comment below to tell us about your goals.