At Arsenal, simply winning is not enough; it’s the way you win that matters. Theirs is a club that innovates with every touch on and off the field. The North London-based outfit was the first to sport squad numbers, hooped socks and use floodlights under the legendary Sir Herbet Chapman, but being on the cutting edge never stops for the Gunners. They advanced the game further with a committed approach, evolving from a defensive-minded 1-nil to the Arsenal philosophy to one centered on promoting from within, passing, moving and making the beautiful game its most beautiful. With a motto of Forever, Future, Victorious, together with PUMA, the English Premier League elites play an attractive style that attracts fans from all corners of the world.